News Release Essay Example | Topics and Well Written Essays - 500 words

News Release - Essay Example But just to allay the Chinese community’s concern, we conducted a test and the result is negative†. Also, as a conscientious company that is committed to delivering hightest possible quality of burgers to its Chinese consuming public, Burger King agrees with the Environment Secretary Owen Paterson said it was "completely unacceptable" that consumers were being sold food that contained horse in place of beef† of which Burger King will never consider of mixing horsemeat with its beef patties. Burger King initiated its own internal meat testing on all its meat components to verify if the company is affected by the horsemeat scandal that permeated in UK and Ireland. This is ahead and separate from the government’s mandate to test all processed beef products for authenticity to double check that indeed we only give 100% beef grade meat to our customers. To assure the consuming public about the quality of Burger King’s meat, we extended the checks to other components of the business and performed a thorough quality inspection among our process and suppliers. In the process, we also would like to inform the consuming public and the regulatory authorities that Burger King severed all business ties with suppliers who were accused of the horsemeat scandal. This is the company’s effort to remove any possible contamination of horsemeat among Burger Kings meat products that would undermine the company’s commitment to its consuming public that it will onl y offer 100% highest quality beef in its burger patties. It is unfortunate that there are several businesses that do not enforce the highest ethical practice in their business operations that prompted them to mislabel their products or defraud their customers with the quality of content of their products. Burger King condemned this to be fraudulent and misleading business practice